Print

1. What are the key conventions that help you identify the print text (e.g. title, central image, review quotes etc.)?
2. What design features help identify the Ill Manors brand?
3. What examples of synergy can you find with the broadcast platform or other print examples?

The age rating on the bottom left helps the reader distinguish that this is the DVD packaging. Also, the text displayed, 'Plan B presents' and ' A Ben  Drew film' also help the audience identify that this is DVD packaging. Additionally, the film critic reviews help reinforce that this is the dvd packaging.

Firstly, the text font of the title 'ill Manors' helps identify the brand of this film. The title 'ill' resembles council estate blocks. This gives audiences hints as to what the genre of this film is through the use of stereotypes and shorthand. The text saying,' A Ben Drew Film' appeals to his already existing fan base which helps identify the ill Manors brand. The weather being gloomy and overcast help the audience identify the ill manors brand because the gloomy weather help depict the dark, dangerous and edgy atmosphere that runs throughout the film and album. 

An example of Synergy that is seen in this print is the text, 'Plan B Presents'. This is because Ben Drew is Plan B's official name so this is appeals to his existing fan base from his music. Furthermore, the font used is used throughout the different platforms of media, from broadcast, the ill manors trailer, to this DVD packaging. So this is a prime example of synergy. 

The fact the the image and text are oriented as landscape, help the audience that this is a film billboard.

The colour scheme of greys and red give an evil, dangerous feel to the film and create an anticipation of bloodshed amongst the audience. Again the text is a running motif which represent the ill Manors brand to the audience.