A Field in England

This article highlights the importance of a film distributor's marketing campaign - it is the task of the distributors to identify and deliver the largest possible audience. There are many challenges for a film launch namely, identifying the film's target audience, estimating revenue potential across all platforms, building awareness and maintaining interest, persuading exhibitors to present the film and finally persuading the audience to watch it. A Field in England was conceived as an arthouse film so traditional distribution models wasn't a good option. This is because these genre of film have a more exclusive audience. Whitley intended to produce an experimental film one which shows creativity and originality, and brings his vision to life even if it is psychedelic and odd, its something no-one has ever seen before.

1. How was A Field In England’s release different to typical film releases? The film was released on all the platforms all on the same day. The time it was aired on television, available on DVD and shown in cinemas were all the same time.
2. What are the advantages to releasing the film across all platforms on the same day? It’s really hard for small films to have the necessary time in cinemas to grow, build and to keep going. So by coordinating all the platforms and enabling the audience to see it how they want, when they want, what we’re hoping for is a critical mass of conversation around the film that will really help each platform achieve its maximum results.
3. What are the disadvantages to this approach? As an audience's reaction is completely out of their control, this approach could just be a waste of money because if people didn't enjoy the film they would deter people from watching it making the release on all the platforms be a waste of money. 
4. What target audience would A Field In England be aimed at? Demographics and Psychographics. The target audience would be AB because arthouse cinema is made not to entertain but for the purpose of making art. This means that audience's would need to be intellectual as themes in arthouse cinema are slightly bazaar. Additionally, this film would appeal to reformers because i would imagine that this film is for older aged people.    
5. Do you think all films in future will be released across all platforms simultaneously in future? Yes, this because we live in a generation that word gets around very quickly with the help of the internet and social media. By pleasing the viewers they will spread word about the film creating a buzz around the film which advertises the film.