Souvenir example

Plan B TEDxObserver

Notes

• Modern day youth are ignored by society --- no respect for authority 
• He went to schools in the local area to recruit actors for his film --- giving them an opportunity
• The media undermines youth and leaves out the good accomplishments done by the youth
• The term Chav is very loosely used and so youth are put under a standard that they are corrupt
• Plan B wanted to show the reality of life and not to glamorise gang culture
• He wanted to make something that the youth could live by

Plan B on the youth...

• The government are not using the people's taxes for the betterment of society
• Youth need chances and an opportunities as there isn't any at the moment
• The media are giving the youth a bad name
• People believe that youth are corrupt through the representation of them in the media  

Plan B's ideologies

• Plan B is left wing. This means that he supports social equality and is against a social hierarchy and inequality. This is seen as he is briefly talks about the government not spending money from tax payers in a way that is beneficial for everybody. He also believes that the media are "demonising" the youth. This is a bold statement as he is blaming the media for the diseased image that is now commonly seen for the youth. Plan B's ideology regarding the youth goes against the common ideology. He states that the youth are only acting the way they are because they feel that they are outcasts in society. He states that the youth's behaviour is only a backlash to how they are treated in society and so subverting the ideology of youth are all criminal minded and evil whereas Plan B explains how it is only their reaction.

Target Audience

• The demographic of this lecture would be the higher class, ABC1. This is because in his lecture he is pleading for support and change for young people. The ones that could donate financial support are those who are in higher classes and so the higher demographic groups of ABC1's are targeted. Also I would say reformers would be interested in this lecture because the reformers are; socially aware. This means they are for a healthy society. They are anti-materialistic which means that they would be willing to donate to a good cause as money and possessions aren't their main priority and they support growth. This means that they are willing to help. This contrasts heavily to his audience with his music and film. This is as the demographic audience would generally be C2DE. This is the complete opposite. This is because Plan B is a well acclaimed UK grime artist. This genre of music is generally associated with those on the street and usually involved in crime. This is the complete opposite to the type of audience he is aimed towards in his lecture.    

About media and moral panic

• Plan B say's that the media is representing the youth in an overly negative manner. The hypodermic needle theory can be intertwined in this situation. This is because this theory states that opinion leaders manipulate the beliefs and opinions of the consumers of media. As, according to Plan B, the media are responsible for the demonisation of the youth, this creates moral panic. As the London Riots got full coverage on BBC it enhanced the moral panic amongst the public.   

Front Cover Analysis

Title of publication

• The title of publication follows the general conventions of it being in the top third of the magazine and using a distinctive typeface. This allows the magazine to be noticed amongst other magazines on the shelf and so making it more successful. The distinctive typeface allows the brand to be built and to build recognition. This attracts customers that usually buy the magazine to carry on and buy the magazine. 

Slogan

• The slogan in magazines intend to sum the content of magazine up in a short and memorable sentence. In this case the slogan would be "The Day of The Doctor!" This reinforces that the topic of this magazine is Doctor Who. This slogan helps the consumers know what to expect reading this magazine. It also attracts the fans of the series of Doctor Who.

Central image

• The central image establishes the magazines core values and identity. In this magazine the central image is the Doctor. The mouth and eyes of the model is not obscured by any text which is a common convention in the central image. This keeps the characters seen expressive. In this magazine there are 3 images seen but the centre image is the Doctor. The costume worn by the characters are casual suits. This is the typical attire of the doctor and so it helps with the branding and the conventions of Doctor Who.

‘Flash’ / Cover Line / Sell Line

• The key convention of a cover line is used in this magazine. An example of a cover line in this magazine is "The Doctor's past has come back to haunt him". This attracts the consumers as this short sentence has an eerie implication thus creating an interest amongst consumers. Another cover line used is ..."the biggest TV event in the history of the universe" This use of adjectives to highlight the magnitude of their topic such as "biggest" and "universe" create an importance and an expectation.  

Free offer

• There are a series of offers seen in the front cover of this magazine. The free offers are Doctor Who related merchandise. Offers such as "9 Downloads of Doctor Who audio adventures" and "Special 1960-themed mini issue" This gives Doctor Who fans another reason to buy this magazine. So the free offers create a unique selling point to the Doctor Who fan base.

Colour scheme

• The colours used in this front cover are colours that aren't to heavy to look at. The colours are namely: black, silver and light brown. Limiting the front cover to just a colour scheme it makes the magazine easy for the readers to decode and it avoids it becoming too busy. The cloud of sliver coming from the black gives an element of surprise and anticipation. As it seems like there is something hidden in the mist. This intrigues readers as it brings about an uncertainty.  

Name Checks

• The names checks in this magazine are "Matt Smith" and "David Tennant" The thing that these two people have is that they have had the role of playing the Doctor in Doctor Who. This clearly indicates that the topic inside of this magazine is Doctor Who. It is clear for the audience to distinguish that this magazine will be concerning the British series of Doctor Who. Also it acts as a unique selling point because readers would want to read what they say as readers could gain exclusive information about what to expect in the following series's.  

Language

• One of the texts standing out on this front cover is "The Day of The Doctor". The language technique used is the repetition of "the". This gives a sense of importance as it is "The Day". This brings interest as readers would want to read about why this day is so significant for the Doctor. Also, the alliteration of "D" in "day" and "doctor". The 'd' sound is harsh sound which could foreshadow that something bad could happen. Also the alliteration is also used as it makes the phrase more poetic and song-like which makes it more memorable.  

Competitions

• The competition is seen on the bottom right hand corner of the page. It reads, "WIN! BLU-RAYs, DVDs, BOOKs and CDs" This makes the reader feel more personally involved with the magazine which draws the readers in. As the word 'win' is capitalised, it catches the readers eye and the word 'win' can appeal to people as this verb implicates prizes and celebration. 

Direct Address & Asking Questions

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Bar code, Date and Price

• The bar code is seen next to the competition section. This is mainly for selling the magazine. The bar code is small which is common so that the integrity of the magazine isn't compromised.

The ‘Real’ Target Audience

• The target audience of this magazine is for those who are interested in Doctor Who. This means that the age range of this magazine is very broad as the first series was aired in 1963. The original Doctor Who started in 1963 and ended in 1989. So the target audience of this magazine is all the way up to people in their 50s. 

Magazine cover line

"335 best bikinis, sundresses, sandals, and more"

 

"Katy Perry/Woman of The Year"



"Secrets of The Teen Brain"



"Beyonce 4 ever!"



"100 Most Beautiful Stars"

LR

Channel 4's image is promoted in this advert through challenging misconceptions. This advert presents the disabled athletes as determined and skilled. This goes against the stereotype thus creating an alternative representation. This encapsulates the core belief of Channel 4's belief of 'Do it First'. This is because a brand new insight the disabled is displayed in this advert with the alternative representation of disabled athletes and even the paralympic games as a whole.

The association with youth culture also promotes Channel 4's brand image as majority of the athletes featured in the advert are young and youthful. This creates an appeal towards the youth which is effective as statistics show most viewers on Channel 4 are youth. Association with youth culture isn't just seen but also heard in this advert. The hip-hop music heard throughout this advert also creates appeal towards the youth thus reinforcing the image of Channel 4 as trendy.

The shock values included in this advert for example the car crash and the birth abnormality seen in the ultra-sound of the pregnant woman promotes Channel 4's belief of 'Make trouble'. This is as the audience will be surprised and may even feel uneasy watching which will build and cause controversy about the advert. This gives the advert a unique selling point as it will allow the generation of interest towards the advert. This is also shows Channel 4's belief of 'Do it first' as they make the advert stand out and be memorable with the addition of the shock values.

The attitude and aggression of the athletes seen in their facial expression for example, the grimace of the weight lifter and the exhausted but determined face of the wheel chair basketball player shows the athletes to be determined for victory. Also the athletes are regarded as 'Superhumans' This is contrasts the stereotypes as the implications of 'superhuman' are, powerful, dynamic and high powered. This challenges stereotypes.    

Ill manors trailer

1.What are the typical codes and conventions of film trailers - what information is usually provided?

A typical convention in trailer is the use of montage and fast paced editing.  Additionally, enigma codes are created which is common in trailers. This intrigues the audience and sells the film. Information like actors and directors are usually provided in movie trailers to sell the film. Furthermore, critics reviews are commonly provided in the trailer also to sell the film.

    
 2. How are trailers distributed? 

Trailers are distributed generally through the web with sites including YouTube and film review sites like Rotten Tomatoes and IMDB

 
3. How does the Ill Manors trailer use trailer conventions?

Ill manors uses the typical trailer of fast paced editing and montage. This is all allows Medhurst's theory of short hand. The montage and fast editing communicates information efficiently in the short period of time which builds anticipation for the film. Other information that are generally provided in trailers like the directors name and actors names aren't provided in this particular trailer. This creates a sense of realism and makes the film seem like reality and not a film. Which is a clever tactic as it appeals to audiences.

4. Who is the target audience? Does it have a unique selling point or use particular techniques to appeal to the audience? Consider the way the scenes are edited together – does the trailer give away any clues about the narrative? Are the main stars visible in the trailer? Is there information about the director of the film? Is there information about the release date? Is a narrator’s voice-over used? Why?

I would believe that the target audience for this film would be young adults in specific ages 18-25. The pschographic group would be C2 and D. This is because the story would be more personal to them as people who belong in that group are knowledgeable about the hardships and the reality of life on the street. Explorers would also be interested in this film as that group are people who don't follow trends and are willing to experience something new. As this film is the first film Ben Drew put together, explorers would be intrigued. The selling point of this film is that it is crafted to seem like it is reality. This is created through the cast used being unknown and the action in the trailer is what is generally ignored and shoved aside. This film also exposes the side of London that isn't usually seen. This appeals to audiences from the C2, D category as as it is personal to them. The trailer is edited in a from of a montage. This enables the narrative remain ambiguous as it doesn't explicitly give away the narrative but gives scenes from the film involving the action which allows the enhancement of anticipation and excitement. In the trailer it shows all the different protagonists that are involved in the film. But it doesn't give away the action but it provides some sorts of clues. In the trailer there is information about the director Ben Drew.

5. How has the genre of the film been represented through characters, settings, lighting, colour, music/dialogue, camera shots/movements/angles and editing?
The genre of crime drama presented well through the use of the music. The grime music used creates the atmosphere of crime and danger. This is as the stereotype of the listeners of grime are youth that are involved with crime and trouble on the streets (Richard Dyer). This is parallel to the characters seen on screen, council bred youth. This represents the of a crime film set in London. The conventions of a crime film are seen in this trailer. The use of the characters' costumes for example, the hat and the hood, represents the crime genre extremely effectively. In the trailer the audience is able to see the Olympic Park in the background so this allows the audience to distinguish that the film is set in London. Furthermore, the establishing shot of a block also gives clues that the characters are from a lower class and a more difficult upbringing this is created through the use of stereotypes and shorthand. 

The lighting used in mainly low-key lighting. This represents the genre crime as the dark setting evokes a sense of danger and fear. Furthermore, it represents the characters as untrustworthy and possibly evil themselves as they are dwelling in the dark. The dark and bland colours give a very urban vibe to the film. Also, the red blood seen on the blade on the floor shows how bloodshed is inevitable and thus representing the crime genre effectively. The fast paced editing is commonly used in trailer to captivate audience and to create a sense of anticipation but also represents the drama as it links and intertwines the lives and the story's of all the characters. The use of the establishing shots of the blocks create a sense of crime, as previously said. The use of close ups show the audience which character to look out for which then translates in building anticipation. It doesn't necessarily represent the genre of crime as such but it enhances the excitement. 

Ill Manors

Key Points	Evidence from film	Your Opinion
DIRECTORS- Who is at and what else have they directed that you’ve heard of?	Opening sequence it was said to be directed from Ben Drew also known as Plan B. Personally I haven’t heard any other films that he had previously directed.	This gives an excitement to the audience as there isn’t an expectation watching this film as Ben Drew hadn’t directed any film previously.
MAIN STARS- Who are they? Will people be familiar with them already? What are they already known for?	The cast used in this film are fairly unknown for previous work. I wouldn’t think that audiences would be familiar with them.	This makes the film feel more realistic as the actors on screen are unknown it makes the film seem more like reality.
PLOT- What is the film about?	This film carries a multi-stranded structure. Prop’s character theory. Todorov’s  Equilibrium and disequilibrium	I think that the way the plot is structured is truly ingenious. The way every person’s life and story is intertwined together is effective in showing the struggle of the way of life the youth deal with.
GENRE- What type of film is it? Does it fit your expectations for this type of film? How would you describe the mood?	This film is classed as a crime thriller.	This film did fit my expectation of this type of film. This is as thriller is a genre that often revolves around anticipation and suspense. Undeniably this film is full of anticipation and suspense. And crime the crime genre revolves around the acts of crime. This is seen through the main theme of drug dealing in this film.
SOUNDTRACK- Did you notice/like/dislike it? How did it create atmosphere?	The sound track of this film was a grime track made by Plan B.	I liked it because it set up an atmosphere of the urban and gritty setting of the film. It was parallel to the action on screen regarding life on the street as a youth.
AUDIENCE- Who is it aimed at and would you recommend it? Why?	This film is aimed towards the younger audience. Ranging from ages 16-34.	I would defiantly recommend this film because it gives a really honest and shocking representation of the life of contemporary youth and life in the east end of London.

Ill Manors is a crime thriller set in the streets of East London. Themes exposed in the film such as drug dealing, prostitution and gangs give the audience an insight into life like on the streets of the capital. The hybrid genre of crime thriller defiantly suits this film. This is through anticipation created throughout the film and of course the focal point of the film which was, drug dealing. This could be used a method for increasing the anticipation as it deals with themes that other directors would stay away because of the fact that it is a sensitive topic and could cause debate and insult.

 This urban and gritty atmosphere which was a running motif through the film was further enforced through the sound track of the film for example: Ill Manors, Playing with Fire and Deepest Shame. Personally I don’t listen to this genre of music (grime and hiphop) but it’s undeniable that it enhanced the atmosphere previously created in the screen play. As well as the music enhancing the atmosphere, it also filled in narrative gaps. The lyrics of the tracks enlightened the audience to the back story of the characters such as tracks named Deepest Shame. The sound tracks of this film were written and produced by the director Plan B, Ben Drew, which also acts as a unique selling point as it can attract those who have previously been fans of his music.

This film Ill Manors was Ben Drew’s first film that he directed. As he doesn’t have any previous films that he had produced the audience wouldn’t have much of an expectation of how the film would turn out. This creates an excitement amongst the audience. The cast used in this film is also fairly unknown so the audience wouldn’t recognise them. This creates a sense of realism as the actors on screen are unknown it makes the film seem like reality. On its opening weekend, the film placed at number nine at the UK Box Office, with a gross figure of £256,288. Nationally, the film has earned a total gross of £453,570, after eight weeks at the box office. Ill Manors has received largely positive reviews from critics and fans alike, with a current 79% "fresh" rating on Rotten Tomatoes based on twenty-five different reviews.

The plot of this film carries a multi stranded narrative with different sub plots that eventually influence the overall plot. Characters such as Ed, Kirby and Chris aren’t likeable in terms of the plot but it allows character such as Aaron and Michelle show the audience that there is hope in changing the way of life on the streets that is commonly accepted by council bred children. The film is about the doings around the area of East London namely the circle estate. The story follows the characters living around and amongst the area. The way that the story is crafted is clever as all the characters’ lives are somehow intertwined together. This also creates a story that is more sentimental as it shows how people’s lives are affected by other people’s decisions and short comings. 

I think that the audience I would believe that the target audience for this film would be young adults in specific ages 18-25. The pschographic group would be C2 and D. This is because the story would be more personal to them as people who belong in that group are knowledgeable about the hardships and the reality of life on the street. Explorers would also be interested in this film as that group are people who don't follow trends and are willing to experience something new. As this film is the first film Ben Drew put together, explorers would be intrigued. The selling point of this film is that it is crafted to seem like it is reality. This is created through the cast used being unknown and the action in the trailer is what is generally ignored and shoved aside. This film also exposes the side of London that isn't usually seen. These appeals to audiences from the C2, D category as it is personal to them. I would recommend this film as it gives a really honest and shocking representation of life on the streets. This sheds light on the problems that need facing in order to improve the quality of living. This is through the use of the plot maybe being more exaggerated in parts but essentially based on reality. Also, it allows people to rethink what they take for granted such as parents and even a good home environment. 

What we did on Wednesday

On Wednesday periods 5 and 6 my group and I, Shivum, Hussein and Abdishakur were able to completely film the kidnap scene. For this sequence we were able to capture the action in a couple of angles. The first angle was one angle in the drive way which accentuated the van pulling up and the thugs coming out to grab the victim. The other was from across the street which gave the audiences a better view of the victim walking to his house and also gave a better view of the van driving off. During these periods were also able to film one of the thugs coming back to the house and planting the keys and phone on the desk. For this sequence we were able to incorporate a long shot of the thug walking towards the house, a close up of him picking up the keys and a high angle shot of him planting the phone on the desk.

Story board

Shot list

Shot List

Number of Shot	Type of shots	Done/ Not Done
1	Establishing shot of the main character walking past the wall.
2	Long shot of the main character walking past the wall.
3	Medium shot of the main character walking past the wall.
4	Medium close up of the main character walking past the wall.
5	Close up of the main character walking past the wall.
6	Extreme close up of the main character walking past the wall.
7	Extreme close of the main character walking past the wall.
8	Establishing shot of the main character opening the front door.
9	Long shot of the main character opening the front door.
10	Medium shot of the main character opening the front door.
11	Medium close up of the main character opening the front door.
12	Close up of the main character opening the front door.
13	Extreme close up of the main character opening the front door.
14	Over the shoulder shot of the main character opening the front door.
15	Point of view shot of the main character opening the front door.
16	Long shot of the main character putting the keys on the table.
17	Medium shot of the main character putting the keys on the table.
18	Medium close up of the main character putting the keys on the table.
19	Close up of the main character putting the keys on the table.
20	Extreme close up of the main character putting the keys on the table.
21	Over the shoulder shot of the main character putting the keys on the table.
22	Point of view shot of the main character putting the keys on the table.
23	Long shot of the mobile phone ringing.
24	Medium shot of the mobile phone ringing.
25	Medium close up of the mobile phone ringing.
26	Close up of the mobile phone ringing.
27	Extreme close up of the mobile phone ringing.
28	Over the shoulder shot of the mobile phone ringing.
29	Point of view shot of the mobile phone ringing.
30	High angle shot of the mobile phone ringing.
31	Long shot of the main character reaching for the mobile phone.
32	Medium shot of the main character reaching for the mobile phone.
33	Medium close up of the main character reaching for the mobile phone.
34	Close up of the main character reaching for the mobile phone.
35	Extreme close up of the main character reaching for the mobile phone.
36	Over the shoulder shot of the main character reaching for the mobile phone.
37	Point of view shot of the main character reaching for the mobile phone.
38	High angle shot of the main character reaching for the mobile phone.
39	Long shot of the main character talking on the mobile phone.
40	Medium shot of the main character talking on the mobile phone.
41	Medium close up of the main character talking on the mobile phone.
42	Close up of the main character talking on the mobile phone.
43	Extreme close up of the main character talking on the mobile phone.
44	Over the shoulder shot of the main character talking on the mobile phone.
45	Low angle shot of the main character talking on the mobile phone.
46	High angle shot of the main character talking on the mobile phone.
47	Establishing shot of the antagonist being introduced.
48	Long shot of the antagonist being introduced.
49	Medium shot of the antagonist being introduced.
50	Medium close up of the antagonist being introduced.
51	Close up of the antagonist being introduced.
52	Extreme close up of the antagonist being introduced.
53	Over the shoulder shot of the antagonist being introduced.
54	High angle shot of the antagonist being introduced.
55	Low angle shot of the antagonist being introduced.
56	Long shot of the antagonist talking on the phone.
57	Medium shot of the antagonist talking on the phone.
58	Medium close up of the antagonist talking on the phone.
59	Close up of the antagonist talking on the phone.
60	Extreme close up of the antagonist talking on the phone.
61	Over the shoulder shot of the antagonist talking on the phone.
62	High angle shot of the antagonist talking on the phone.
63	Low angle shot of the antagonist talking on the phone.
64	Establishing of the victim being taken by two henchmen.
65	Long shot of the victim being taken by two henchmen.
66	Medium of the victim being taken by two henchmen.
67	Medium close up of the victim being taken by two henchmen.
68	Close up of the victim being taken by two henchmen.
69	Extreme close up of the victim being taken by two henchmen.
70	Over the shoulder shot of the victim being taken by two henchmen.
71	Point of view shot of the victim being taken by two henchmen.
72	High angle shot of the victim being taken by two henchmen.
73	Low angle shot of the victim being taken by two henchmen.
74	Establishing shot of the victim getting dragged into a van.
75	Long shot of the victim getting dragged into a van.
76	Medium shot of the victim getting dragged into a van.
77	Medium close up of the victim getting dragged into a van.
78	Close up of the victim getting dragged into a van.
79	High angle shot of the victim getting dragged into a van.
80	Over the shoulder shot of the victim getting dragged into a van.
81	Long shot of the victim being passed the phone.
82	Medium shot of the victim being passed the phone.
83	Medium close up of the victim being passed the phone.
84	Close up of the victim being passed the phone.
85	Extreme close up of the victim being passed the phone.
86	Over the shoulder shot of the victim being passed the phone.
87	Point of view shot of the victim being passed the phone.
88	High angle shot of the victim being passed the phone.
89	Low angle shot of the victim being passed the phone.
90	Long shot of the main character shouting.
91	Medium shot of the main character shouting.
92	Medium close up of the main character shouting.
93	Close up of the main character shouting.
94	Extreme close up of the main character shouting.
95	High angle shot of the main character shouting.
96	Low angle shot of the main character shouting.
97	Long shot of the main character marching around the living room.
98	Medium shot of the main character marching around the living room.
99	Medium close up of the main character marching around the living room.
100	Close up of the main character marching around the living room.
101	Extreme close up of the main character marching around the living room.
102	Point of view shot of the main character marching around the living room.
103	High angle shot of the main character marching around the living room.
104	Low of the main character marching around the living room.