Two step flow model

Opinion leaders pass on their own interpretations in addition to the actual media content. Opinion leaders are influential in getting people to change their attitudes and behaviours. So the opinion leaders' interpretation influence people's own interpretation and how they will react to that media.



This YouTuber fits into the two step flow model because as he has many subscribers and views on his videos, he can influence other people on what games are worth buying, as his content is on gaming. Furthermore, his opinion on games can either discourage or encourage people to play that game as he is seen to know what he's talking about because of the amount of subscribers he has.


The influential tweeters fit into the two step flow model because they essentially are opinion leaders so what they tweet influence the public into how they should react and interpret certain media. Furthermore, their opinion and their interpretation of media would influence how others influence the media too.