•The psychographic
group
Shivum and
I are researching are the aspirer's.
•Our couple's
names are Tim
and Ruby.
•They’re
currently
studying graphic design at Kings College London.
•They enjoy
going shopping at designer outlets.
• They
also take part in creative programmes in their university.
•Ruby
enjoys reading Vogue Magazine as they want to keep up with the latest trends.
Tim reads GQ magazine also to keep updated with men’s fashion.
•They
also like channels that air content more suited for the more younger audience –
18-30. The group this couple are in are filled mostly by young adults, so
television channels like MTV would be most ideal for them as it is targeted for
youngsters.
•They
own the latest gadgets like the Iphone 6. The group aspirers are all about
having a good public image. So even if investing in all the latest gadgets
would be unfavourable, they would want to acquire that latest device in order
to look modern.
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