How is it typical of a music video?
- This is a typical music video because it
has the artist's, Plan B, performance. The artist seen in this music video
appears to perform in an unusual setting which in this case is in a
parking lot. This means that his performance is lip-synced which is also
common in music video. This music video includes the idea of spectacle.
This is seen as the artist is looking directly at the viewer. This is
called direct address. Also this music video use inter-textuality which in
this case is with the news about the London Riots. As this genre of music
is considered as grime, the overarching theme throughout this music video
is street life and gang culture.
How does it represent the London riots/rioters?
- This music video gives a dominant
representation of the London rioters with the few alternative views
regarding police brutality. This is through the footage of the youth
smashing shop windows, looting televisions and other merchandise, setting
fire to cars and having brawls with the police. This shows that the London
rioters were all involved with gang culture. However, the weaponry
that the police had against the rioters were belittling the rioters. This
is because the riot squad had a full armour, a shield and a baton. This
represents that the police units against the rioters were more powerful in
a way which undervalues the strength of the rioters. The London riots were
presented in this music video as devastating and destructive. This a
dominant representation as the riots had devastating affects and also
encouraged the media to build a negative image of the
youth.
What audience pleasures does it offer
- Personally I can't answer the question because this
music doesn't appeal to me. However to youth on the street would like this
music as it talks about gang culture on a level that is intimate to the
youth.
How does the music video help to promote the film?
- This music video helped promote the film because some
of the stars of the film were seen in the video. This is really subtle way
of promoting the film. Also the tile of the track is also the same title
as the movie. This then allows the film to gain some publicity and some
sort of exposure as they share same title.
RECORD COMPANIES
The film Ill Manors was written as a "hip
hop musical for the twenty-first century", incorporating
elements of both crime drama and music video sequences. Plan B had always
intended to narrate the film with a different song for each the six
stories,however some songs were written later, such as "Ill
Manors".
Speaking about the album in an interview, Drew stated, "You
could call it bass line, soul, with a bit of hip hop. The album
has the lyrical depth of my first record but the musical composition
is light years ahead, as it's informed by everything I've learnt in the last
five years – writing, producing and playing with a live band. In
an NME magazine interview with Drew he stated: "Deepest
Shame" was first written as a hip hop song entitled "Michelle"
that was used in his short film Michelle. The version of
"Michelle" that was used in Ill Manors has some similar
things to "Deepest Shame", however for the album release the song was
re-written as more of a soul number.
SALES
On 8 February 2012, it was announced the album would be released
on 7 May via Atlantic Records. Shortly after, the album's lead
single, Ill Manors, premiered.The deluxe version of the album includes a
bonus disc of the original film score for Ill Manors with
music composed by Plan B and the iTunes deluxe edition also includes two
remixes of "Lost My Way" as bonus tracks. The official studio
version of "Lost My Way" received its first play on BBC Radio
1 on 23 May 2012. It was made available in the form of a lyric video via
YouTube later that evening. On 13 June 2012, Drew performed a live session in
the BBC Radio 1 Live Lounge, which for a special occasion, was held
at the Maida Vale Studios. Labrinth commented "It's like a dungeon,
but maybe it works with the whole Ill Manors concept!" The event
featured several guest appearances, including Labrinth, Etta
Bond, John Cooper Clarke and Kano.
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