Media awards

Ammar's Music video
His was a single shot of his view cycling around London with a Boris Bike. The footage was edited with it being sped up the effect of this is that the busyness of the city is accentuated with the fast pace. The fast pace could also represent the fast pace of life that people living in the city live. The video produced was mesmerising because the scenery were really beautiful and the audience could really get a glimpse of life in London.

Insincere 
The opening of this film was made black and white which indicated to the audience that it is a flashback. This is clever because the narrative doesn't follow a linear narrative as its starts in the past. The use of tracking shot was really effective in the forest scene because it built suspense and tension amongst the reader. Furthermore, the use of the tracking shot also created enigma as well as action codes. There was an obvious binary opposition in the narrative which appeals to their target audience of youth. Also, the binary opposition fascinated the audience. The use of non diagetic sound was used very effectively as the voice over made the narrative more sinister and somewhat evil.

F Block 
This movie used one continuous shot at the start which made it feel very natural to the reader as well as setting the scene very effectively in an interesting way. Furthermore, the one continuous shot made the narrative flow very well. But when the characters were featured and introduced, the shot slowed down, this made the introduction of the characters more personal as the pace slowed down. Also, the props of the musical instruments makes the narrative appeal to people who have an interest in music.  

Narrative

There is scene when the protagonist see's a girl in the hospital. This creates enigma code as we wonder what happened to her and who hurt her. Another enigma code is when the protagonist is cleaning a hammer and looking suspicious, the audience wonders why is he cleaning the hammer. This enigma/action code is Roland Barthes theory. Todorov's theory of equilibrium could also be used here as the equilibrium is seen when the guy and girl are in the cafe but then the disequilibrium is seen when the girl is seen in the emergency room howver, because this is a movie trailer, the new quilibrium isn't shown. Propp's character theory can also be included here as the villain is seen to be the Mexican thugs and also the robber in the store. The hero role is played by Densel Washington as the montage of clips in the trailer all include and seem to be surrounding him. Moreover, he gets the most dialogue. and the princess, person who need saving, is the girl but, he could be fighting those thugs for revenge.





As there are many references to breaking out of prison, an enigma code is created as the reader questions whether they're going to break out the prison successfully or not. Action codes are also seen in this season trailer because there was a scene of many police cars speeding down the road which could show that there is bound to be action. Also, an enigma code is seen whether it's true that convicted was really framed for killing as said in the trailer or did he actually kill him. In this trailer, Todorov's theory of equilibrium can be used as we, the audience, only see the disequilibrium as the brother is already jailed. Prop's character theory can be used as the hero is the guy breaking his brother out of prison this can also be seen as majority of the footage was on him. The princess in this case is his brother in prison facing a death sentence. The helper is seen to be the Mexican guy with the hat as there is a scene of them two scheming in the yard.




Roland Barthe's theory of action and enigma codes can be implicated throughout this movie trailer. An enigma code is whether the Ninja Turtles can save the hostages in time, before the criminals kill them. The action codes are all the fight scenes because from those scenes, the audience see's that there will be action and that the narrative is developing. Also Todorov's theory of equilibrium can also be implicated in this movie trailer. However, we only see the disequilibrium which grips the audience as they want to find out whether the narrative will resolve or not. Prop's character theory can also be connected here because the heroes are the Ninja Turtles as we see that they are trying to save the hostages and also protect the city. The princess, people in need, are the hostages and the city. The villain in this movie is the secret weapons developers because they have created an armour that is powerful and that can cause damage.

CoolBrands

Spotify: Something I like about this brand is that it's a really convenient application that is available to anyone. Also, as I can download Spotify on my smartphone, I am able to listen to music on the go. Furthermore, the unbelievable amount of music and albums available on the app, you're bound to find the music you're looking for. I think that a line of appeal that Spotify incorporate is art and culture. This is because on their dashboard, they advertise music that isn't mainstream, to encourage people to listen to different music. This appeals to people as being immersed in diverse music is something people are interested in.  

itsu: Why I like this brand is because they offer healthy oriental food on the go. I think that this brand appeals to people because it offers healthy alternative food on the go. This appeals to the people who are looking for a meal that is delicious that doesn't compromise their health. I think this brand made it into CoolBrands because as it provides quality products that is on the go. 

Apple: I admire Apple because they are a trendy brand that manufactures innovative products. The distinctive feature of each Apple product is its ease of use and elegant design. A line of appeal that they incorporate is rich, luxurious lifestyle - this is because Apple is associated with people who lead luxurious lifestyles. Furthermore, it makes people aspire to work hard to enable themselves to lead that desirable lifestyle. I think that Apple made CoolBrands because they are arguably the best smartphone at the moment.  

Mercedes Benz: Mercedes Benz made it into CoolBrands because they create exciting, innovative products packed with advanced technology, and presented with effortless and ever-evolving design. A line of appeal that this brand uses is successful careers. This appeals to consumers because the brand is seen to be exclusive to those who work hard so people want to own their product to enable them to stand out from the crowd as well as to seem wealthy. However, the distinctive design of Mercedes Benz also attracts consumers because it is aesthetically very slick.  Mercedes Benz made it into CoolBrands because they are one of the leading brands in manufacturing cars.

The 02: O2 made into CoolBrands because they infamous for facilitating the biggest events in the UK and worldwide. They create unforgettable memories because of the high level quality of service that they provide. As well as their proficient service, the facilities that they have are of the highest quality which further adds to the indelible experience.    

  

Shot Types...

Close-up: This allows the audience to see the characters facial expression. Also, as it is a close up on the villain, it creates tension and an anticipation because it makes the see how  the antagonist is feeling because of we are able to see his facial expression.

 

Extreme close-up: This extreme close up really shows the fear in the characters expression. This is as we, the audience, can see that the character's pupil has dilated. This implicates fear in the character. This also an action code because it shows the audience that something is going to happen right there and then.

Medium shot: This medium shot is used here to show the reaction of the character as medium shots are mainly used for dialogue. So the medium show is used to show what the character is going to say or do. Also, as the audience is able to see that he is surrounded by men, its could generate a sense of tension as he seems vulnerable.  

Long shot: The long shot used in this still image allows the reader to see the whereabouts of the protagonist. As he seems to be walking down a deserted road, it shows how lonely this character is. Also, this generates enigma codes because the audience wonder where is he going or maybe even where did he come from.  

Point-of-view shot: The point of view shot of this character being held at gun point really creates an atmosphere of tension and unease. This is because we, the audience, are transported to the view of the character which also allows us to create some sort of identification with the character. 

High angle shot: The uses of the high angle shot gives the reader a sense of authority. As the character is seeming to look up, it seems that the audience is in charge of that character. 

Low angle shot: The long angle shot used here make the character seem more menacing and have more dominance. Also, as the character seen is very muscular, it really presents him as a character with authority. 

Brand Values 100-10-1

Nike uses branding very effectively to generate interest amongst the consumers. Their brand values are about quality, innovation and creativity. The lines of appeal Nike would fit into would be: Elite people or experts - Nike endorses sporting icons to generate interest, Successful careers - Nike is worn by top (successful) athletes. Also, rich and luxurious lifestyle could be one of their lines of appeal as Nike is seen as a company who create quality and innovative products. Finally, self-importance and pride connects to Nike as their products are meant to be performance enhancing which draws a link towards pride.    

Nike is a brand that's about innovation and creativity.

Innovation.  


Samsung's brand of being about quality, creativity and luxury has been established using Gillian Dyer's lines of appeal. Samsung uses rich, luxurious lifestyles to develop their brand because the Samsung handset are usually associated with the people that are leading a luxurious lifestyle. By using this line of appeal it makes people aspire to also lead a similar lifestyle. Another line of appeal used is Successful careers - Samsung is associated with hard-working people because of their premium prices.

Samsung's brand is about luxury and success.

Success.

Sony uses branding to come across to the consumers as a reliable and hi-tech brand. This is achieved as they uses the following lines of appeal. Rich, luxurious lifestyles - Sony is known for releasing high quality products, so people aspire to have Sony products to feel that they’re leading a luxurious lifestyle because of the luxury of having high quality gadgets. Another line of appeal is successful careers - Sony is infamous for having reliable products at a premium price. So Sony is created to be a brand for successful people which appeals to people because people aspire for a successful career. 

Sony's brand is about innovation and luxury.

Luxury.




BMW's is uses branding very well as they present themselves as a brand about success and luxury. One line of appeal they use is rich and luxurious lifestyles. This is as BMW is seen as a deluxe car so people would want to buy as people who own BMW's seem to be leading rich and luxurious lifestyles. Successful lifestyle is another line of appeal used. This appeals to people as like Sony, BMW are recognised for dealing high quality products at a high price. So people aspire for success as BMW shows themselves to be for hard workers.

BMW's brand is about success and luxury.

Success.

Sainsbury's demonstrate themselves as a branding catering for families as well as being a supermarket that is affordable. The line of appeal they use to achieve this is family. This appeals to people because it makes people feel belonged. As well as being a supermarket, Sainsbury's offer a programme called 'Active Kids' which encourages kids to lead healthier lifestyle and are involved in local charity work. These programmes Sainsbury's provide all make people feel belonged. 

Sainsbury's brand is about family and affordable.

Family

Video

Blog Feedback

Blitz

WWW: A very good, detailed blog with some impressive analysis of media texts. Your 50 Cent advert analysis contains some thoughtful, relevant points. Excellent use of media language.

EBI: Think about paragraphing - it will help you add detail to your analysis and make sure you are exploring each aspect of the media text in enough detail. I'd also like to see more reflection on your Institution lesson. Are you using Twitter to keep up with news and media? It'll help you massively over the next couple of years.

LR: Reflect on your first month of AS Media. What is your strongest piece of work so far? What is your weakest? What specific skills or knowledge do you need to develop over the rest of the course?

Learner Response: One of the skills that I need to develop is further explaining my ideas. This will help me as it would ensure that I would produce in-depth, perceptive and detailed answers. Also, I have to develop how I write my answers and the syntax of my sentences. This will allow the examiner to be able to read and understand my writing as by improving this skill, it will increase the clarity in my answer(s). I also think that ensuring that I use keywords is an essential skill that I need to develop as it will make my answer more sophisticated as well as more easier to mark.

 In my opinion my best piece of work is the 50 Cent RBK advert analysis. This is because I incorporated keywords in my answer analysis. This also allowed my answer to be more clearer as the marker knows what I am talking about. Furthermore, I made sure that my answer was clear to read, ensuring that I included paragraphs which made the answer flow as well as easier to read because of the clarity in the answer. Also, I think the analysis was to a good level of detail which is a necessity in developing a good answer.

I think that the weakest work that I have produced is my personal advert (Nike). This is because the use of keyword were very limited. This didn't make my answer precise as without keywords, the answer lacks a focus as well as clarity. Also, I don't think that my response was very detailed. I think that an answer that isn't well developed is a weak answer.